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Push to Main

AI in go-to-market for CEOs and revenue leaders. TAM models, segmentation, experiments, and the systems behind them. What is working, and what is noise.

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What a GTM engineer isn't A GTM engineer isn't an SDR, a RevOps ticket queue, a list vendor, an agency, a sales leader, or an AI button. October 12, 2026↗ How I run a cold-calling pilot, week by week What a cold-calling pilot with a GTM engineer covers: phone setup, list, first dials, diagnosis, and the decision at the end. October 12, 2026↗ Cold email is table stakes A good GTM engineer compounds. Most companies only use one for the part that doesn't. Issue 01 · September 23, 2026↗