Full cycle menu

Cold calling

The channel nobody owns. Most of what's broken here isn't the script.

• Dialer selection and setup
• Number provisioning and registration
• Spam-flag diagnosis and remediation
• Number rotation strategy
• Local presence configuration
• Parallel vs. power dialing
• Connect-rate diagnostics
• Dial workflows routed by reachability
• Cold caller unit economics
• The math from dials to revenue
• Voicemail drops that get called back
• Gatekeeper navigation
• On the phone myself — one or two clients at a time

Cold email

Standing it up is easy. Keeping it alive past month two is the job.

• Sending domain and inbox setup
• Inbox warmup
• Deliverability audit and repair
• Sequence architecture
• Copy teardowns
• Reply-rate diagnostics
• Sustaining a program past month two

LinkedIn

• Profile rewrite, built for inbound
• DM flows that get replies
• Connection and messaging cadence
• Sales Navigator search architecture
• Saved-search and lead-list design
• LinkedIn ads setup and audit

Data and targeting

Who's worth calling, and when.

• ICP definition
• TAM sizing
• List building at volume
• Contact enrichment waterfalls
• Email and phone verification
• Account scoring, so reps work the best accounts first
• Funding-round trigger feeds
• Hiring signals pulled from job boards
• Leadership-change alerts
• Tech-stack change detection
• Competitor install-base mapping

Sales ops

The CRM in good shape, everything connected, and the data clean from the moment it lands to the moment a rep uses it.

• CRM process design and cleanup
• HubSpot and Salesforce architecture
• Integrations across the funnel stack
• One curated write path into the CRM, instead of ten tools writing directly
• Warehouse in the middle when the tool count justifies it
• Field hygiene, dedupe, and write-precedence rules
• Reply routing and hot-lead alerts
• Activity tracking and reporting reps will actually trust
• Runbooks, so it survives after I leave

Messaging

• Value proposition workshop
• Cold call scripts and talk tracks
• Pain-based segmentation
• Pocket stories per industry and persona
• Objection rebuttals

AI

What it's actually good for, versus what it's sold as.

• AI strategy for go-to-market
• Agent and tool evaluation — what's real, what isn't
• Custom pipelines built with AI
• AI-written copy that doesn't read like it
• Automating the work of a whole team

Team

• SDR hiring screens and interview loops
• Onboarding and ramp plans
• Live call coaching and reviews
• Team workshops and drills
• Documented playbooks, so it runs without me