Joel Martinez Seattle

The Workshop · 14

GTM Skill Library

A reusable harness that packages recurring go-to-market operations — enrichment, campaign setup, reply classification, domain provisioning — as parameterized skills invoked by trigger phrase.

CLI Reusable tooling API docs
80%
verified enrichment hit rate on a real cohort (56 of 70)
6+
packaged operations: enrichment, campaigns, replies, domains…
0
pipelines rebuilt from scratch per new client

The problem

Rebuilding the same go-to-market pipelines for every new client was the bottleneck. The work was recurring — enrich a list, set up a campaign, classify replies, provision domains — but each rebuild relearned the same API quirks and lost the same hours.

What I built

A library of documented, parameterized skills with uniform interfaces, invoked by trigger phrase — governance over work that's usually ad hoc, so recurring operations run the same way every time. Each one carries a reference file capturing the hard-won details — the header a certain provider silently requires, the field that has to be an array not a string, the auth scheme that isn't what the docs imply — so the next run doesn't rediscover them the hard way.

The result

  • Enrichment verified at an 80% hit rate on a real cohort (56 of 70).
  • Spinning up a new client's execution became cheap — reuse instead of rebuild.
  • The captured API quirks turned recurring pain into a one-time cost.