Joel Martinez Seattle

The Circus · 06

Punch GTM

An AI-powered sales agency. Pain-based segmentation and multi-channel outbound, run mostly by automation — with messaging mined from what actually works on real calls.

Agency Multi-channel outbound
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The thesis

Most cold outreach sounds like a template because it is one. But the best language for reaching a buyer already exists — in the client's own call recordings and closed deals. The objections, the buying triggers, the way they actually describe the problem out loud.

"Your best cold emails are already written. They're in your call recordings."

How it runs

Punch GTM is a done-for-you outbound service: prospect sourcing with buying signals, direct contact sourcing, message development, and campaign execution to book qualified meetings. The messaging is built from a client's real sales conversations, so outreach sounds like them rather than a formula — and the pipeline behind it runs largely on automation, which is where most of my building shows up.